Thursday, October 10, 2013

Sachin Tendulkar #BornToPlayCricket



Sachin Tendulkar has announced his retirement from Test Cricket. I am not sure how many of you would have noticed this. BCCI has announced his retirement via Twitter and not through any media conference or press conference or any press release. This indicates a paradigm shift in media relations, meaning organisations are more ready to talk to people directly through social media instead of print and digital media. Remember the retirement news of Rahul dravid and others came via press conferences. 





Here are the top tweets till now out of 80,000+ tweets in Twitter.Check out our timeline map tomorrow to see how the world reacted to his retirement.






 It was 2010.I was travelling in electric train and we were frantically refreshing websites to know whether Sachin has scored the double century. The website stopped working suddenly . We couldn't knew whether he got out or he has scored the double century. Suddenly there was huge uproar and claps in the train. It's evident. The Master Blaster has scored his double century!

Cricinfo later wrote it's servers have crashed thanks to Sachin Tendulkar.

We hope to be ready for the next peak. We have just ordered some Tendulkar servers. - Cricinfo



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