Once i went to a shoe show-room and decided to buy a particular sports shoe. I asked the guy in showroom about the life and quality of the shoe.While he told a lot about the quality, he didn't tell anything about its life.After pressing for that question again, he told that life is 1-1.5 years maximum.I remember the cost of shoe was around 3k. As a consumer, i am expected to shell a couple of thousand bucks every year again and again for this shoe.
While the previous generation wanted to buy things once and use forever , the current generation is injected with the idea of buying things again and again. Even if you don't need it, it is gulped down your throat in the name of brand,quality and marketing. I don't know if there is any economic term for this behaviour. Excessive consumerism is the closest word i can think of.
The post-liberalization scenario has done many funny things to our life.Some funny examples are the number of people waiting outside pondy bazaar Saravana Bhavan on any saturday is always higher than the number of beggars in whole of pondy bazaar.On any given day in any of our shops, the number of bottles of Coke sold is always higher than the number of water bottles sold(even include water packets!)
This particular addiction for Brands have developed a new breed of people. This new breed almost always notice the kind-of-branded-dress you are wearing. They sometimes ask what is the brand you are wearing.Even if you don't wear a branded one, they scorn at you for being a miser. There is a pre-conceived notion that if you earn well, you should wear only branded dresses.
I am not against any brand or for that matter, wearing branded-items. However, as far as my stupid knowledge is concerned, i don't find any major difference in the quality of 500rs t-shirt vs 2k rs t-shirt.In my dictionary,a good dress should last long and should not fade away and should be of light material such as cotton(for tropical country like ours).Other than this,i didn't find any big enough difference in my 2.7 decades of dress-wearing experience :) The notion that more money = more quality is simply wrong in most cases.More often than not,quality is a perception created by the industry via marketing and brand building.
In most cases, you would get the same item in un-branded shops which would be really good and it may last longer most of the times.Most products are priced purely based on the purchasing power of the people.
Oh! I forgot to tell you about the shoe.I I later went to a shoe manufacturer - Khadims and bought a 800rs shoe which lasted more than 3 years.
While the previous generation wanted to buy things once and use forever , the current generation is injected with the idea of buying things again and again. Even if you don't need it, it is gulped down your throat in the name of brand,quality and marketing. I don't know if there is any economic term for this behaviour. Excessive consumerism is the closest word i can think of.
The post-liberalization scenario has done many funny things to our life.Some funny examples are the number of people waiting outside pondy bazaar Saravana Bhavan on any saturday is always higher than the number of beggars in whole of pondy bazaar.On any given day in any of our shops, the number of bottles of Coke sold is always higher than the number of water bottles sold(even include water packets!)
This particular addiction for Brands have developed a new breed of people. This new breed almost always notice the kind-of-branded-dress you are wearing. They sometimes ask what is the brand you are wearing.Even if you don't wear a branded one, they scorn at you for being a miser. There is a pre-conceived notion that if you earn well, you should wear only branded dresses.
I am not against any brand or for that matter, wearing branded-items. However, as far as my stupid knowledge is concerned, i don't find any major difference in the quality of 500rs t-shirt vs 2k rs t-shirt.In my dictionary,a good dress should last long and should not fade away and should be of light material such as cotton(for tropical country like ours).Other than this,i didn't find any big enough difference in my 2.7 decades of dress-wearing experience :) The notion that more money = more quality is simply wrong in most cases.More often than not,quality is a perception created by the industry via marketing and brand building.
In most cases, you would get the same item in un-branded shops which would be really good and it may last longer most of the times.Most products are priced purely based on the purchasing power of the people.
Oh! I forgot to tell you about the shoe.I I later went to a shoe manufacturer - Khadims and bought a 800rs shoe which lasted more than 3 years.
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